Freight forwarding is more than just the process of organising the movement of goods. In a market now defined by unpredictability, logistics management requires resilient strategies that are built around business needs — not just shipping schedules.
In recent years, global supply chains have faced unprecedented pressure; from COVID-19 disruptions and volatile demand cycles to port congestion and shifting carrier capacity, logistics has become a constant challenge—and for many, a costly one.
As specialist freight forwarders, we recognise that customers require support that goes beyond standard services, and that instead deliver intelligent and dependable logistics solutions across all cargo types – from conventional marine shipments to highly specialist and sensitive equipment.
Understanding that logistics isn’t a one-size-fits-all operation, it’s vital to approach every shipment with fresh thinking and a tailored plan with a customer-focused style that means there’s a solution available when the client needs it most.
From Chaos to Control
One standout example of how a proactive, flexible, hands-on approach to freight forwarding can mitigate delays, costs, and reputation damage was when a lab equipment manufacturer faced serious supply chain failures during COVID-19.
Although the client initially approached Peters & May in the early days of the pandemic, their challenge wasn’t unique. Like many businesses dealing with high-value, time-sensitive goods, they were impacted by the growing unreliability of “standard” freight and repeated delays. Air cargo was regularly rolled off flights, and ocean schedules were frequently missed.
The consequences extended well beyond late shipments. Engineers were flown to the US to install equipment that never arrived. Installations were postponed, customers frustrated, and reputations on the line.
Despite the rising stakes, their logistics provider continued relying on the same freight options—crossing fingers and hoping for different outcomes. But the frustration wasn’t just about delays—it stemmed from inefficient planning, poor visibility, and lack of strategy, all leading to missed deadlines and reputational damage.
It was clear that the first priority was in understanding the context for the repeated delays – upcoming shipments, production schedules, and installation timelines. With that foresight, a smarter planning work around, created by Peters & May, delivered almost immediate improvements. By replacing unreliable bookings with guaranteed ‘must-ride’ air freight, cargo flew as scheduled and the risk of last-minute issues dropped significantly. Engineers travelled, installations resumed, and downtime was eliminated.
Alternative sea freight options provided faster transit and more dependable routes. While not the cheapest on paper, the long-term savings through reduced disruption were clear. With confidence restored, the client shifted more volume back to sea freight—resulting in a significant overall cost reduction.
Taking a proactive approach, Peters & May also ensured bookings were made at least six weeks in advance. Securing container space early removed guesswork and kept critical projects on track.
With these recommendations in place and reliability restored, the client rebuilt trust with their US customer and secured additional business.
Freight Forwarding as a Business Enabler
This example demonstrates that logistics is a true business enabler, with supply chain decisions carrying real commercial consequences. In today’s landscape, being reactive isn’t good enough.
Businesses that invest in specialist freight forwarding and treat logistics as an opportunity for competitive advantage will reap the benefits of managing risk of delays, customer trust, protecting reputation, and unlocking growth.